Vision and history
At CuteCircuit we believe that the future of fashion is now, and finally the world agrees. Wearable Technology has become the catch-all buzzword, but does anyone know exactly what it is?
The market keeps proposing bracelets, watches, little boxes strapped anywhere on the body, but at CuteCircuit we believe that wearable technology is not a gadget strapped to your wrist. A piece of Wearable technology should be a beautiful garment that allows the human body to become an interface, a sort of second skin, that can connect us to people and places, even far away and remote ones.
A t-shirt that allows you to hug a friend over distance. The world’s first haptic telecommunication garment.
Fashion has always been the interface between a person and their peers, the colour we wear represents our mood, the garments we wear give onlookers a glimpse into our personality. But while the whole world has become digital, fashion has lagged behind, seducing consumers with cheaply manufactured goods that are manufactured exploiting defenceless workers. At CuteCircuit we are changing this. Our tailors manufacture wonderful garments, enhanced by digital technologies, that are made to last. Garments that are beautiful and magical and give the wearer a feeling of empowerment and connectedness.
The manufacturing methods we use in creating these garments are clean and carefully chosen, respecting the environment and the wearers. We believe that a beautiful product should be beautiful inside and out. Our vision for the future is that all the boxes that we carry with us today, such as mobile phones, cameras, watches, etc; will disappear. All the interfaces will become invisible, embedded into our clothing, always with us, but in an unobtrusive fashion, allowing us to communicate with each other. We call this Human-Human Interaction.
A minidress that reacts to the wearer’s movement by changing color, washable in the washing machine and USB rechargeable.